Vu Anh Dzung, PhD

Vu Anh Dzung, PhD

Head, Faculty of Arts and Sciences

Associate Professor of Marketing, College of Business and Management

Arts and Sciences

Business and Management

BIOGRAPHY

Associate Professor Dr Vu Anh Dzung is the Founding Head of the Faculty of Arts and Sciences. Before working at VinUniversity, Dr Dzung Vu was the Founding Standing Vice-Rector of Vietnam Japan University – Vietnam National University, Hanoi. Prior to that, he was Dean of the Faculty of International Business and Economics and Vice-Rector of the University of Economics and Business. Graduated with PhD degree at University of Cambridge, Dr Dzung Vu gained substantial experience in different high-level positions as a Senior Manager, Marketing Director, and Consultant in prestigious companies and corporations like Heineken, Tiger, UTStarcom Diageo, GSK, Cadbury and others. He was also the co-founder of BrotherIMC on integrated communications. Dr Dzung Vu is a pioneer in applying CDIO initiative (from MIT) on developing and implementing an outcome-based curriculum for undergraduate and graduate programs in Vietnam. He has also successfully brought the 1st undergraduate economics program in Vietnam for international quality assurance assessment by ASEAN University Network-Quality Assurance (AUN-QA).

RESEARCH INTERESTS

Research:

  • MNCs/TNCs and aspects of International Manufacturing Network, Global Value Chains, Supply Chain and Supply Chain Network Management, R&D Network, Organizational Structure and Re-structure; Mergers and Acquisitions; Digital Transformation.
  • Brand and Marketing Management; Consumer Behaviors.
  • Green and Sustainable Development; Economics of Climate Change.
  • Big Data for Social Listening and Understanding.
  • Future of Higher Education and University Governance.

Teaching:

  • Marketing Management; Digital Marketing; Brand Management; International Business; International Management; Strategy; International Trade/Economics.

SELECTED PUBLICATIONS

  1. Vu, D.A. (2020), Green Supply Chain towards Green Growth, Science and Technics Publishing House,
  2. Vu, D.A. (2020), International Business Strategy, Science and Technics Publishing House.
  3. Tran, T. B. H., Vu, D.A. (2019), ‘Effect of relationship marketing tactics on customer entitlement’, Journal of Asian Business and Economic Studies, 30(3), 50-67.
  4. Tran, T. B. H., Vu, D.A. & Pham, T. L. (2018), ‘Effect of transformational leadership and shared leadership on team knowledge sharing’, Journal of Economics & Development, 254, 90-98.
  5. Vu, D.A. & Hanh, T.H.H. (2018), ‘Factors affecting the attraction R&D-Related FDI from Japanese TNCs to Vietnam’, Review of World Economic and Political Issues.
  6. Nguyen, T.A., Vu, D.A., et al. (2017), ‘Human ecological effects of tropical storms in the coastal area of Ky Anh (Ha Tinh, Vietnam)’, Environment, Development and Sustainability – A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, ISI, Springers ISSN 1387-585X
  7. Nguyen, V.K., Vu, D.A., Nguyen, Q.N. (2016), ‘R&D investment of Japanese multinational corporations in Vietnam through Green supply chain: Case of Ajinomoto’, Journal of Sustainability Science and Management, Scopus, Vol. 11 No. 1, pp. 43-52.
  8. Vu, D.A., Nguyen, H.T., Hoang, N.H. (2015), ‘Green supply chain practices in the retail industry in Vietnam: The case of Big C’, Review of World Economic and Political Issues, No. 6 (230), July 2015.
  9. Vu, D.A., Cao, T. O., Hoang, N.H. (2014), ‘Model of India’s national innovation system and some policy implications for Vietnam’, Review of World Economic and Political Issues, No. 4 (216), pp.22 – 34, April 2014.
  10. Vu, D.A. & Dang, M. X (2012, 2013), Vietnam M&A Review: In Search of Synergy, Science and Technics Publishing House, Hanoi, Vietnam. ISBN: 978-604-670049-0 (Vietnamese and English Editions).
  11. Vu, D.A (2012), International Business Strategy: Practices in Vietnam, Asia and the world, Science and Technics Publishing House, Hanoi, Vietnam. ISBN: 978-604-67-0009-8.
  12. Vu, D.A (2012), Product and brand divestiture: inside international brands, Science and Technics Publishing House, Hanoi, Vietnam. ISBN: 978-604-67-0010-14.
  13. Phung, N.X. & Vu, D.A. (2011), Building and Developing Undergraduate and Graduate Program Based upon the CDIO Approach, Vietnam National University Publishing House, Hanoi, Vietnam.
  14. Vu, D.A., Shi, Y.J and Gregory, M. (2010), ‘Brand and Product Integration in Horizontal Mergers and Acquisitions’, European Journal of International Management, SSCI (ISI) & Scopus, Vol. 4, Nos. 1/2, pp. 79-119.
  15. Khu, M.T. & Vu, D.A. (Editors) (2009), International Economics (Textbook), Vietnam National University Publishing House, Hanoi, Vietnam.
  16. Vu, D.A., Shi, Y.J. and Hanby, T. (2009), ‘Strategic Framework for Brand Integration in International Horizontal Mergers and Acquisitions’, Journal of Technology Management (in China), Vol. 4, Issue 1, pp. 26-52.

EDUCATION

  • Advanced Political Theory, 2017, Ho Chi Minh National Academy of Politics
  • Ph.D. in International Operations Management, 2008, Cambridge University
  • MBA in International Business, 2001, Webster University
  • BA in English, 1998, ULIS – Vietnam National University
  • BE in Accounting, 1998, Vietnam Commercial University
  • BE in Marketing for Industrial Goods, 1996, Vietnam Commercial University

SELECTED AWARDS AND HONORS

  • Professorship (i.e. Associate Professor in Economics) appointment by the State Council (2014).
  • Best book prizes (Silver and Bronze) awarded by the state committee for one textbook & one monograph book (2013).
  • Best paper award (by Emerald Group Publishing Limited for the paper entitled ‘Strategic Framework from Brand Integration in International Horizontal Mergers and Acquisitions’).
  • PhD Scholarship.
  • Webster University Merit Scholarship and ‘Outstanding Graduate Student Award’ for combining highest GPA and most respected student voted by professors, staff, and students of the University.
  • Scholarship granted by The Association for Overseas Technical Scholarship of Joint Japan and Singapore Governments for Human Resources Management Development in Singapore.