New Conference Date: January 12-15, 2022

New Host: Polytechnic University of Valencia, Valencia, Spain

In the light of the current spread of Coronavirus (COVID-19) situation in Vietnam, after a thorough deliberation, the QUIS17 organizing committee has decided to change the time and location of the 17th International research symposium on service excellence in management (QUIS17), originally scheduled for 18-21 June 2021 at VinUniversity, Hanoi, Vietnam, to 12-15 January 2022 at Polytechnic University of Valencia (UPV), Valencia, Spain. Please note the new conference email and website information as follows: 

New QUIS17 Email:
New Conference Website: 

In addition, to accommodate concerns due to the current uncertainty on future travel in January, we are extending the abstract submission deadline until October 15th, 2021

We hope to welcome all of you to UPV campus in Valencia, Spain. Please mark you calendar. Marival and her team will soon reach out to you with further details. If possible, please share this news with people in your network and community.

VinUniversity will host QUIS18  in Hanoi, Vietnam in June 2023. We look forward to welcoming you in 2 years.

Co-chairs of QUIS17 would like to sincerely thank you for supporting QUIS17 conference thus far. We are committed to creating the best possible conference. Thank you for your patience and cooperation. Until we see you in QUIS17, stay safe and well! 


Marival Segarra – Rohit Verma – Per Kristensson – Thomas Hollmann – Sunmee Choi 

QUIS17 Organizing committee

About QUIS

Since 1988, the QUIS symposium brings together the best interdisciplinary academic research and management practices in a forum to advance the study of service management, service dominant logic, service leadership, customer experience, technology and innovations in service.

For more information about QUIS, click here

The 17th International Research Symposium on Service Excellence in Management (QUIS17) will take place during January 12-15, 2022 at Polytechnic University of Valencia (UPV), Valencia, Spain. The main theme of the conference is “Reimagining service to enhance human work and life”.

Conference Planning Team


College of Business and Management VinUniversity, Vietnam | Yonsei University South Korea


W.P Carey School of Business Center for Service Leadership (CSL), Arizona State University, USA


CTF, Service Research Center, Karlstad University, Sweden


VinUniversity, Vietnam | Cornell University, USA


Polythecnic University of Valencia, Spain

Hosted by

In collaboration with

Sponsoring Journals

QUIS17 Valencia Committee

Operations Management & New Product Development Professor, Polythecnic University of Valencia, Spain

QUIS17 Co-chair
Innovation & Competitiveness Professor, Management Department, Vice-Rector for Organization of Studies, Quality, Accreditation and Languages, Polythecnic University of Valencia, Spain


Strategy Professor, Management Department, Polythecnic University of Valencia, Spain

Public Policy Strategy Professor, Management Department, Polythecnic University of Valencia, Spain 

Conference Advisory Board

Fordham University, USA

Editor-In-Chief, Service Science | University of Minnesota, USA

QUIS Co-Chair Emeritus | Arizona State University, USA

Co-Editor-In-Chief, International Journal of Operations & Production Management | University of Sussex, United Kingdom

University of Hamburg, Germany

Editor-In-Chief, Tourism Review | Bournemouth University, United Kingdom

QUIS Co-Founder | Karlstad University, Sweden

Texas State University, USA

Hanken School of Economics, Finland

Editor, Journal of Service Management | The Ohio State University, USA

The University of Queensland, Australia

Board Member SERVSIG | Digital Media lab University of Massachusetts Boston, USA

University of Miami, USA

University of Porto. Portugal

Co-Editor, Journal of Service Theory and Practice | Wilfrid Laurier University, Canada

Roma Tre University, Italia

Tecnologico de Monterrey, EGADE Business School, Mexico

Co-Editor of Journal of Services Marketing | Saint Xavier University, USA

Co-Editor of Journal of Services Marketing | Queensland University of Technology, Australia

Editor of Cornell Hospitality Quarterly | Cornell University, USA

Co-Editor-in-Chief, Journal of Operations Management | University of Lausanne, Switzerland

University of Hawai’i at Manoa, USA

National University of Singapore, Singapore