The World’s Best Conference on Service Management is coming to the most exciting location in South East Asia!

About QUIS

About QUIS

Since 1988, the QUIS symposium brings together the best interdisciplinary academic research and management practices in a forum to advance the study of service management, service dominant logic, service leadership, customer experience, technology and innovations in service.

For more information about QUIS, click here

The 17th International Research Symposium on Service Excellence in Management (QUIS17) will take place during June 18-21, 2021 at VinUniversity, Hanoi, Vietnam. The main theme of the conference is “Reimagining service to enhance human work and life”.

Important Dates

Important Dates

Conference Planning Team

Sunmee Choi

Primary Co-Chair

College of Business and Management VinUniversity, Vietnam Yonsei University South Korea

Sunghoon Kim


W.P Carey School of Business Center for Service Leadership (CSL), Arizona State University, USA

Per Kristensson


CTF, Service Research Center Karlstad University, Sweden

Rohit Verma


VinUniversity, Vietnam; Cornell University, USA

Jenny Nguyen

QUIS17 General Secretary

VinUniversity, Vietnam

Hosted By

Hosted By

In Collaboration With

In Collaboration With

Sponsoring Journals

Sponsoring Journals

Conference Advisory Board

Lerzan Aksoy

Fordham University, USA

Saif Benjaafar

Editor-In-Chief, Service Science | University of Minnesota, USA

Mary Jo Bitner

QUIS Co-Chair Emeritus | Arizona State University, USA

Constantin Blome

Co-Editor-In-Chief, International Journal of Operations & Production Management | University of Sussex, United Kingdom

Tilo Bohmann

University of Hamburg, Germany

Dimitrios Buhalis

Editor-In-Chief, Tourism Review | Bournemouth University, United Kingdom

Mark Davis

Bentley University, USA

Bo Edvardsson

QUIS Co-Founder | Karlstad University, Sweden

Raymond Fisk

Texas State University, USA

Kristina Heinonen

Hanken School of Economics, Finland

Jay Kandampully

Editor, Journal of Service Management | The Ohio State University, USA

Janet McColl-Kennedy

The University of Queensland, Australia

Werner Kunz

Board Member SERVSIG | Digital Media lab University of Massachusetts Boston, USA

Parsu Parasuraman

University of Miami, USA

Lia Patricio

University of Porto. Portugal

Chatura Ranaweera

Co-Editor, Journal of Service Theory and Practice | Wilfrid Laurier University, Canada

Maria Renzi

Roma Tre University, Italia

Javier Reynoso

Tecnologico de Monterrey, EGADE Business School, Mexico

Mark Rosenbaum

Co-Editor of Journal of Services Marketing | Saint Xavier University, USA

Rebekah Russell-Bennett

Co-Editor of Journal of Services Marketing | Queensland University of Technology, Australia

Bruce Tracey

Editor of Cornell Hospitality Quarterly | Cornell University, USA

Suzanne de Treville

Co-Editor-in-Chief, Journal of Operations Management | University of Lausanne, Switzerland

Stephen Vargo

University of Hawai'i at Manoa, USA

Jochen Wirtz

National University of Singapore, Singapore

QUIS17 Conference General Secretary – Jenny Nguyen:

Conference Website:

Stay updated with the conference news by signing up: