Trinh Viet Dung, PhD
Program Director cum Faculty of Marketing, College of Business and Management
Biography
Dr. Viet Dung Trinh is the Academic Program Director for the College of Business and Management at VinUniversity in Hanoi. Before moving to Hanoi, he has held an array of positions in higher education, from university teaching to managing joint degree programs, and strategic partnership development for the International University – Vietnam National University in Ho Chi Minh City, with a focus on advancing educational quality and student experience. He continues to maintain a high caliber profile in a wide range of industry sectors, where his extensive industry and research expertise have led to much success. Recent portfolios include FE credit, Honda, and Sabeco.
Dr. Trinh has extensive experience teaching at both the undergraduate and graduate levels in Asia and Australia. His research agenda is centered on premium branding, customer experience design, and marketing technology application. Multiple national and international conferences have included his presentations on marketing, premium branding, and customer experience design. Additionally, he has published widely in journals, book chapters, and other publications.
1. Trinh, V. D., & Nguyen, H. M. (2019). Model of Relationships Among Marketing Public Relations, Service Quality and Attitude Toward Brand. ASEAN Marketing Journal, 17-30.
2. Trinh, V.D. & Nguyen L. (2017). Understanding Luxury Consumption Based on Income: Empirical Evidence from Young Vietnamese, Cultural Anthropology eJournal Vol 2, Issue 163
3. Mai H. Pham & Trinh V.D. (2017). Marketing, Public Relation (MPR) – Theoretical Basis in General. Scientific Journal of Van Lang University, Vol 3, p. 103-108
4. Trinh, V.D. and Phau, I., (2012). The overlooked component in the consumption of counterfeit luxury brands studies: Materialism-a literature review. Contemporary Management Research, 8(3). (Scopus Q3)
5. Trinh V.D. (2023). Investigating the impact of chatbots on consumer sentiment and expectations in the hospitality industry. Routledge Handbook of Trends and Issues in Global Tourism. Routledge Taylor & Francis (Scopus Indexed – Accepted)
6. Trinh V.D. (2023). Vietnamese’s Perceptions and Knowledge of Cuba as a Tourist Destination. Tourism Cities in Latin America. Emerald (Scopus Indexed – Accepted)
7. Ha, T. M., & Trinh, V. D. (2021). Green Brand Equity and COVID-19 Post-Pandemic: The Case of the World’s First Coffee Face Mask in Vietnam. The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing, 65-86. Springer (Scopus Indexed)
8. Trinh. V.D. (2018). A Family Business: The case of Tran Gia Ltd. Business Case Studies, 86-95. Vietnam National University Publishing House (in Vietnamese)
9. Trinh. V.D. (2018). The internationalization of Tesco. Business Case Studies, 96-106. Vietnam National University Publishing House (in Vietnamese)
Doctor of Philosophy Degree, Marketing: Curtin University
Master of Arts, International Business: Anglia Ruskin University, Cambridge, United Kingdom – Dual Degree Program
Master of Business Administration: Hanze Groningen University of Applied Sciences, Groningen, The Netherlands – Dual Degree Program
Bachelor, Business Administration: HAN University of Applied Sciences, Arnhem, The Netherlands – Top 10 Graduated
- Changemaker Award/VinUniversity, 2023
- Chien Si Thi Dua/ International University, 2018, 2019, 2021
- Lao Dong Tien Tien/ International University, 2016-2021
- Research Fellow Grant/ Southern Africa System Analysis Centre, 2017
- Best Paper Award/ 10th Asian Business Research Conference Bangkok, 2014
- Curtin Completion Scholarship/ Curtin University, 2014
- Research Grant/ Curtin Postgraduate Students Association, 2011-2013
- Curtin Sport Team of The Year Award/ Curtin University, 2010
- Gold Medal/ Australian University Games, 2010
- Gold Medal/ Western Australia Tertiary Games, 2010
- Curtin International Postgraduate Research Scholarship/ Curtin University, 2009-2014
- RABO Award for Best Business Plan/ Rabobank Arnhem, 2003