ABOUT VINUNIVERSITY
VinUniversity (VinUni: https://vinuni.edu.vn/) is the first private, not-for-profit Vietnamese university established based on international standards. The university integrates the models of excellent international universities with the unique cultural and economic characteristics of Vietnam, to make a breakthrough in Vietnamese higher education and to become a world-class university.
VinUniversity has strategic collaborations with the world’s leading universities, including Cornell University and the University of Pennsylvania. These universities have become close advisors and crucial enablers in establishing the four colleges at VinUniversity: College of Arts and Sciences, College of Business and Management, College of Engineering and Computer Science, and College of Health Sciences. Every aspect of the University: its curricula, research, faculty, student body, facilities, and campus life, is being developed to meet the highest standards set by the world’s leading accrediting and ranking organizations, such as ABET, AACSB, Quacquarelli Symonds (QS) and Times Higher Education (THE).VinUniversity’s founding benefactor, Vingroup, is one of the biggest private conglomerates in Asia with the largest market capitalization value in Vietnam. As a multisector corporation, Vingroup focuses on three main areas: Technology; Industry; and Property Services. VinUniversity is proud to be a part of the Vingroup ecosystem, giving its students opportunities to connect with several high-quality research institutes (such as VinAI, and VinBigData), pioneering industrial enterprises (such as VinFast), and leading Vietnamese companies (such as Vinpearl, Vinmec, and Vinhomes).
OPPORTUNITY
Marketing & Communications Manager provides leadership and expertise in strategic communications and branding to raise the visibility of the VinUniversity as a world class university. The Marketing & Communications Manager will participate in designing how to tell the stories and show the impact of VinUni research, education and outreach through a digital-first strategy that leverages VinUni partnerships and news media to reach key audiences, which include current and prospective students, faculty and staff, alumni, industrial employers and other partners.
This special career opportunity is designed for people who are passionate about and keen on making breakthrough changes in the education sector of Vietnam in order to nurture the next generations of leaders for the 21st century and beyond.
POSITION RESPONSIBILITIES
- Develop Marketing and Communications/Branding plan for VinUni in line with VinUni overall strategy. Strategic plans should ensure that the brand is highly visible and valued globally by prospective students, alumni, current students, corporations, faculty, staff, media and others.
- Develop and foster integrated marketing and communications plan for educational programs for the colleges and execute them. Plans will support the programs and school in achieving its goals of selectivity and yield of students and the engagement of recruiters and companies.
- Design marketing and communications content and leverages the media channels to enhance the academics reputation of the school through strategic media relations activities that promote research, academic programs, and news to multiple audiences.
- Develop key performance metrics for programs and continuously measure the effectiveness of the integrated marketing strategy, initiating changes where necessary.
- Oversee the Creative resource: creating online portal; brand templates toolkit and finding and managing external suppliers as well as overseeing major production (e.g. video, photography – image library).
- Provide relevant marketing insight, including customer behavioral insight and competitor activity to enable effective portfolio development, brand development, entry criteria, and benchmarking to improve student recruitment and reputation.
- Work closely with admissions teams and program directors.
- Maintain effective internal communications to ensure that all relevant VinUni functions are kept informed of marketing objectives.
KEY SELECTION CRITERIA
- Bachelor or higher degree in marketing or communication related fields
- At least 5 years of experience as Marketing/Communications Manager. Preferable in Education and Training sector with strong content marketing skill.
- A track record of successfully pitching stories to external media is preferred.
- Proficiency in content management. Understand of content marketing tactics such as SEO, digital advertising and social media marketing.
- Demonstrated ability to lead, and the ability to project a strong positive image of the University with parents, students, faculty, staff, and others are required.
- Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
ENGLISH PROFICIENCY
English is the language of teaching and communication at VinUniversity. For this role, the candidate need to have an excellent written and verbal communication skill in English. The minimum requirement is IELTS (Academic) with a score of at least 7.0.
COMPENSATION
The salary benefits are internationally competitive and commensurate with qualifications and experience.
We thank all applicants for their interest. Please note that only those candidates selected for interviews will be contacted.