Werner Kunz, PhD.

Currently, Prof. Werner H. Kunz is working as Professor of Marketing at University of Massachusetts Boston. He is also holding other positions such as the Director of the Digital Media Lab at UMass Boston, Chair the American Marketing Association (AMA) Special Interest Group Service Marketing (ServSIG). Prof. Kunz also provides multiple professional services for academic associations, journals and conferences; many consulting projects and executive teaching courses on customer satisfaction, brand building, innovation, service and quality management to private and public sector organizations. Aside from academic activities, Werner Kunz is a social media expert with nationwide regular appearance in TV and newspapers. He participates in consulting projects and executive teaching courses on brand building, innovation, service and quality management to private and public sector organizations.