Vu Anh Dung, Dr, PhD Cantab
College of Business and Management
Associate Professor
Former Interim Dean
College of Arts and Sciences
Founding Dean
Vietnam Japan University
Founding and Former Standing Vice Provost
Biography
Dr Vu Anh Dzung is an educator, innovator and entrepreneur.
Graduated with MBA degree (emphasis on International Business) from Webster University and PhD degree at University of Cambridge, Dr Dzung VU gains substantial experience in various senior executive positions in both academia and industry. He is the key founding member of 2 universities of excellence. He is also the Founder of “My Schools” social philanthropy – innovating and building schools and supporting children for education in disadvantageous mountainous and rural areas. He has developed and implemented different initiatives in higher education and brought innovative and advanced education models and practices worldwide to adapt to the institutions where he worked (Chaired and led the innovative educational framework of CDIO-based approach from MIT and CDIO organization – the CDIO initiative for higher educational sector in Vietnam that was applied to all programs at Vietnam National University, Hanoi; Developed and carried out “Leadership in Higher Education” Initiative & Round Table; Developed and implemented innovative and creative HASS – Humanities, Arts and Social Sciences – model effectively and successfully in the local context; Developed and initiated RISE philosophy concept that is incorporated into VinUni’s Vision 2030).
Dr Dzung VU is an independent assessor on quality assurance and accreditation at both program and institutional levels certified by Ministry of Education and Training of Vietnam. He chaired and carried out successfully the 1st bachelor program in economics in Vietnam for international quality assurance assessment by ASEAN University Network-Quality Assurance (AUN-QA) back to 2010 and led the team of Bachelor of Business Administration assessed by the same organization successfully in 2012.
Dr Dzung VU had profound experience in business and industry. He founded BrotherIMC on integrated marketing communications. He is also the founder of other business initiatives.
He is interested in liberal arts education philosophy. He was professionally trained as a Yoga master.
See Professional Background here.
MNCs/TNCs and aspects of International Manufacturing Network, Global Value Chains, Supply Chain and Supply Chain Network Management, R&D Network, Organizational Structure and Re-structure; Mergers and Acquisitions; Brand Management; Marketing; Green and Sustainable Development; Economics of Climate Change; Higher Education and University Governance; Digital Transformation; Big Data for Social Understanding; Carbon Trade; New and Renewable Energy; Application of AI.
See Research Projects and Grants here.
· Liberal arts education philosophy.
· Teaching subjects including Marketing Management, Brand Management, International Business, International Management – Managing Across Cultures, Strategy, International Trade/Economics, Cross Cultural Navigation, Leadership Bootcamp, Healthy Lifestyle, Field Trip/Field Study, Thesis/ Capstone Supervision.
TEXTBOOKS
· Upcoming: International Business (2025).
· Vu, D.A (2012), International Business Strategy: Practices in Vietnam, Asia and the world, Science and Technics Publishing House, Hanoi, Vietnam. ISBN: 978-604-67-0009-8.
· Khu, M.T. & Vu, D.A. (Editors) (2009), International Economics (Textbook), Vietnam National University Publishing House, Hanoi, Vietnam.
MONOGRAPHS & PROCEEDINGS
· Upcoming: Vietnam Manufacturing Competitiveness (with UNIDO) 2025.
· Vu, D.A. (2019), Green Supply Chain towards Green Growth, Science and Technics Publishing House, Hanoi, Vietnam. ISBN: 9786046714460.
· Vu, D.A. & Dang, M.X. (2013), Vietnam M&A Review: In Search of Synergy, Science and Technics Publishing House, ISBN: 978-604-670049-0 (in English).
· Vu, D.A. et al. (2012) (eds), Proceedings of International Conference on Sustainable Manufacturing and Environmental Management, Science and Technics Publishing House, ISBN: 978-604-67-0017-3.
· Vu, D.A. & Dang, M. X (2012, 2013), Vietnam M&A Review: In Search of Synergy, Science and Technics Publishing House, Hanoi, Vietnam.
· Vu, D.A (2012), Product and brand divestiture: inside international brands, Science and Technics Publishing House, Hanoi, Vietnam. ISBN: 978-604-67-0010-14.
· Phung, N.X. & Vu, D.A. (2011), Building and Developing Undergraduate and Graduate Program Based upon the CDIO Approach, Vietnam National University Publishing House, Hanoi, Vietnam.
PAPERS
· Vu, D.A. et al. (2024), ‘Does increased digital transformation promote a firm’s financial performance? New insights from the quantile approach’, Finance Research Letters, ISI, 2024.
· Vu, D.A., Chung, K. & Lee, H.K. (2024), ‘Nam Nghi Resort in Phu Quoc’, Emerald Emerging Markets Case Studies, Scopus, 2024.
· Tran, T.B.H. & Vu, D.A. (2022), ‘Effect of university-enterprise alliance orientation on university’s innovation performance and market performance: evidence from Vietnam’, Journal of Marketing for Higher Education, ISI, https://doi.org/10.1080/08841241.2020.1852468.
· Vu, G.C., Nguyen, K.V., Vu, C.T. & Vu, D.A. (2022), ‘From offline to online: Alteration of teaching-learning strategies in Covid-19 pandemic in Vietnam’, Journal of Legal, Ethical and Regulatory Issues, Volume 25, Special issue 2, 2022, ISI/Scopus, ISSN: 1544-0044.
· Tran, T.B.H. & Vu, D.A. (2021), ‘From customer value co-creation behavior to customer perceived value’, Journal of Marketing Management, ISI, https://doi.org/10.1080/0267257X.2021.1908398.
· Tran, T.B.H. & Vu, D.A. (2021), ‘Relationship marketing tactics, customer entitlement, and customer behavioural responses’, International Journal of Services, Economics and Management, Scopus, 2021.
· Nguyen, T.A., Vu, D.A. et al. (2018), ‘How do local communities adapt to climate changes along heavily damaged coasts? A Stakeholder Delphi study in Ky Anh (Central Vietnam)’, Environment, Development and Sustainability, SCImago/Scopus/SCIE, Springer Netherlands.
· Nguyen, T.A., Vu, D.A., et al. (2017), ‘Human ecological effects of tropical storms in the coastal area of Ky Anh (Ha Tinh, Vietnam)’, Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, SCImago/Scopus/SCIE, Springers, Vol. 19(2), pp. 745-767, ISSN 1387-585X.
· Nguyen, V.K., Vu, D.A., Nguyen, Q.N. (2016), ‘R&D investment of Japanese multinational corporations in Vietnam through Green supply chain: Case of Ajinomoto’, Journal of Sustainability Science and Management, Scopus, Vol. 11 No. 1, pp. 43-52.
· Vu, D.A. (2012), ‘Brand and product divestiture: A literature review and future research recommendations’, Management & Marketing Journal, Vol. 17, 2012.
· Vu, D.A. & Phung, N.X. (2012), ‘Adaptation of CDIO-based learning outcomes for non-engineering disciplines: a case study of higher educational system in an emerging country’, Journal of Engineering Technology & Education, Vol. 4, 2012.
· Vu, D.A., Moisescu, O.I. and Ha, N. (2011), ‘The Exploratory Research for Establishing a Brand Due Diligence Checklist in Mergers and Acquisitions’, Romanian Journal of Marketing, August 2011.
· Moisescu, O.I. and Vu, D.A. (2011), ‘A Conceptual Review on Building, Managing and Assessing Brand Loyalty’, Virgil Madgearu Review of Economic Studies and Research, No. 1, 2011.
· Vu, D.A., Shi, Y.J and Gregory, M. (2010), ‘Brand and Product Integration in Horizontal Mergers and Acquisitions’, European Journal of International Management, SSCI (ISI) & Scopus, Vol. 4, Nos. 1/2, pp. 79-119.
· Moisescu, O.I. and Vu, D.A. (2010), ‘Brand Loyalty and Consumer Involvement with Purchase Decision and Product Class’, Negotia, No. LV, Issue 3, pp. 27-36.
· Vu, D.A., Shi, Y.J. and Hanby, T. (2009), ‘Strategic Framework for Brand Integration in International Horizontal Mergers and Acquisitions’, Journal of Technology Management (in China), Vol. 4, Issue 1, pp. 26-52.
PAPERS (in Vietnamese Scientific Journals recognized by State Council on Professorship)
· Tran, T.H. & Vu, D.A. (2021), ‘Co-creating value in the sharing economy: The case of crowdfunding in Vietnam’, Review of World Economic and Political Issues, No. 12 (308), 2021, pp. 56-64.
· Nguyen, T.V. & Vu, D.A. (2020), ‘Institutional impact on value co-creation’, Review of World Economic and Political Issues, No. 8 (292), 2020, pp. 3-14.
· Tran, T. B. H., Vu, D.A. (2019), ‘Effect of relationship marketing tactics on customer entitlement’, Journal of Asian Business and Economic Studies, 30(3), 50-67.
· Tran, T. B. H., Vu, D.A. & Pham, T. L. (2018), ‘Effect of transformational leadership and shared leadership on team knowledge sharing’, Journal of Economics & Development, 254, 90-98.
· Vu, D.A. & Hanh, T.H.H. (2018), ‘Factors affecting the attraction R&D-Related FDI from Japanese TNCs to Vietnam’, Review of World Economic and Political Issues, No. 7, 2018, pp. 47-59, ISSN: 0868-2984.
· Vu, D.A., Nguyen, H.T., Hoang, N.H. (2015), ‘Green supply chain practices in the retail industry in Vietnam: The case of Big C’, Review of World Economic and Political Issues, No. 6 (230), July 2015.
· Vu, D.A., Cao, T. O., Hoang, N.H. (2014), ‘Model of India’s national innovation system and some policy implications for Vietnam’, Review of World Economic and Political Issues, No. 4 (216), pp.22 – 34, April 2014.
· Vu, D.A., Nguyen, H.T. & Nguyen, A.T.N. (2013), ‘Building a survey tool to assess consumer’s perception and behavior towards green consumption’, VNU Journal of Economics and Business, Vol. 29, No. 2, pp. 142-150.
· To, H.L & Vu, D.A (2013), ‘The TNC model transformation: Japanese TNC theoretical and practical issues’, Vietnam Review of Northeast Asian Studies, No. 3 (145), pp. 10-19.
· Vu, D.A., Nguyen, H.T. & Nguyen, A.T.N. (2013), ‘Impact of climate change on the poor and international implications in adapting to climate change’, Review of World Economic and Political Issues, No. 4 (204), pp. 57-69, April 2013.
· Vu, D.A., Nguyen, H.T. & Nguyen, A.T.N. (2012), ‘Assessment of cognitive and green consumption behavior: the case of Hanoian consumer’, Journal of Economics and Development, No. 184, pp. 46-55, October 2012.
· Vu, D.A., Nguyen, H.T. & Nguyen, A.T.N. (2012), ‘Model inspection of elements affecting green consumption behavior’, Review of World Economic and Political Issues, No. 67 (195), July 2012.
· Vu, D.A., Nguyen, H.T. & Nguyen, A.T.N. (2012), ‘Subjunctive model development of factors affecting green consumption behavior’, Review of World Economic and Political Issues, No. 6 (194), June 2012.
· Vu, D.A. (2012), ‘Developing the pillar of innovative systems of knowledge economy: The case-study of ‘Silicon Fen’ Valley and implications for Vietnam’, Review of World Economic and Political Issues, No. 4(192), April-2012.
· Vu, D.A. & Bui, T.G. (2012), ‘M&A by means of public offers on the stock market’, Review of World Economic and Political Issues, No. 3(191), March 2012.
· Pham, Q.T. & Vu, D.A., (2011), ‘China’s trade after 10 years of joining WTO’, Journal of China Studies, October 2011.
· Vu, D.A. & Phung, N.X (2011), ‘Practical and theoretical issues of M&A’, Journal of World’s Economic and Political Issues, No 10(186), October 2011.
· Vu, D.A. & Bui, T.G. (2011), ‘Entry motives to Vietnam market of TNCs through M&A’,Journal of World’s Economic and Political Issues, No 9(185), September 2011.
· Phung, A.K. & Vu, D.A. (2011), ‘Japanese TNCs – challenges and perspective’, Journal of propaganda and instruction, No. 9 – 2011.
· Phung, A.K. & Vu, D.A. (2011), ‘Pressure and innovative trend of Japanese TNCs’, Journal of East Asia Studies, No. 9(127), September 2011.
· Vu, D.A. (2011), ‘Product and Brand Divestiture: Literature Review and Future Research Recommendations’, Journal of World’s Economic and Political Issues, No 7(183), July 2011.
· Vu, D.A., Le. Y.H, Vu T.P. & Xa H.M. (2010), ‘Useful Practices in Adopting the CMMI standard for Vietnamese Software Outsourcing Firms: Lessons Learnt from FPT Software’,Journal of Sciences: Issue on Economics and Business, No. 6, Vol. 26, pp. 104-116.
Papers in conference proceedings
· Vu, D.A. & Verma, R. (2025), ‘Silver Economy – Building a socially sustainable economy for the elderly’, Proceedings of CSMO Summit & VSMCamp 2024.
· Vu, D.A., Tran, H.T.B. (2019), ‘Towards Enhancing Dynamic Capabilities of M&As’, 2nd Int’l Conference on Advanced Research in Management, Business & Finance, Oct 30th – Nov 1st, 2019, Milan, Italy.
· Vu, D.A., Tran, H.T.B. (2019), ‘Mechanisms for Market Performance of M&As in Service Industry’, 13th RSEP International Conference on Business, Economics & Finance, Jun 11th – 13th, 2019, Istanbul, Turkey.
· Vu, D.A., Ngoc, H.H & Duyen, N.T.T (2015), ‘Production Network Reconfiguration of TNCs in Asean in the Context of AEC Integration: The Cases of Ford Motor and Piaggio in Vietnam’, 22nd EurOMA Conference: Operation Management for Sustainable Competitiveness, June 26th – July 1st, Switzerland.
· Vu, D.A., Ngoc, H.H & Nhung, V.T.H (2015), ‘Determinants of Location Choice for R&D Dispersion by TNCs: A Review of Related Literature and The Case of Japanese TNCs in Southeast Asian Countries’, 22nd EurOMA: Operation Management for Sustainable Competitiveness, Jun 26th – Jul 1st, Switzerland.
· Vu, D.A. (2013), ‘Government policies for restructuring state-owned enterprises’, Proceedings of conference on issues raised for restructuring process of state-owned enterprises in Vietnam, April 2013.
· Vu, D.A., Nguyen, A.T.N., Hoang, N.H., Cao, O.T. (2013), ‘Analyzing the Factors to Attract R&D FDI: The case study of Japanese MNCs in Greater Mekong Sub-Region’, Conference “GMS-ASEAN Community and Beyond”, 24-25 April, Thailand.
· Vu, D.A., Pham, M.H., Vu, T.T.H. (2013), ‘Comparing Policy or strategic framework for Regional Development between North Region of Thailand and Northwest Region of Vietnam’, Conference “GMS-ASEAN Community and Beyond”, 24-25 April, Thailand.
· Vu, D.A., Nguyen, H.T. & Nguyen, A.T.N. (2012), ‘Building survey tool to assess consumers’ perception and behavior towards green consumption’, Proceedings of the 4th International Conference on Vietnam Studies, Hanoi, Vietnam.
· Vu, D.A. & Tran, T.C. (2012), ‘Realising the critical of supply chain integration in mergers and acquisitions: from theoretical perspective to reality’, Proceedings of International Conference on Sustainable Manufacturing and Environmental Management, Hanoi, Vietnam.
· Vu, D.A. (2011), ‘For M&A Success: Start with Process’, M&A Outlook, M&A Vietnam Forum 2011 – M&A and Investment Link, 9th June 2011.
· Vu, D.A. and Phung, N.X. (2010), ‘Integration of CDIO-based Learning Outcomes into Course Syllabi’, Proceedings of the CDIO Conference on Development of Learning Outcomes and Implementation of Programmes Based on CDIO Model, 13-14 Dec 2010, Vietnam National University, HCMC, Vietnam.
· Vu, D.A. and Phung, N.X. (2010), ‘Adapting the CDIO Approach in Developing Learning Outcomes for Economics and Business Disciplines in Vietnam: A Case-Study of University of Economics and Business at Vietnam National University, Hanoi’, Proceedings of the 6thInternational CDIO Conference: Making Change Last: Sustaining and Globalizing Engineering Educational Reform, 15-18 Jun 2010, Montreal, Canada.
· Vu, D.A. (2010), ‘SABMiller’s acquisition of Bavaria – A powerful combination’, Proceedings of M&A Conference on M&A Strategies for Vietnamese Enterprises, 26th May 2010, Hanoi, Vietnam.
· Tran, T.C and Vu, D.A. (2010), ‘Failure at creating shareholders’ value in M&As: Caused by Supply chain integration?’, Proceedings of Vietnam M&A 2010 Forum, 25th May 2010, Ho Chi Minh city , Vietnam.
· Vu, D.A. (2009), ‘Brand Integration Practices in Mergers and Acquisitions’, Proceedings of International Conference on Knowledge-Based Economy and Global Management, 21-23 October, Taiwan.
· Vu, D.A. (2009), ‘Useful M&A Integration Practices: From Brand Perspective’, Proceedings of The Third Hanoi International Forum on Information-Communication Technology: ICT in the Knowledge Economy, 13 October 2009, Hanoi, Vietnam.
· Vu, D.A., Shi, Y.J. and Gregory, M. (2008), ‘Brand Mergers and Acquisitions: Winning Practices Learned from the Market Leaders’, Proceedings of EIBA (European International Business Academy) International Conference, Track: Corporate Strategies in International Business, 11-13 December, Tallinn, Estonia.
· Vu, D.A., Shi, Y.J., Hanby, T. and Gregory, M. (2008), ‘Creating Value through Brand Integration in International Horizontal Mergers and Acquisitions’, Proceedings of EIBA (European International Business Academy) International Conference, Track: Corporate Strategies in International Business, 11-13 December, Tallinn, Estonia.
· Vu, D.A. and Bertoncelj, A. (2008), ‘Brand Due Diligence Checklist in Mergers and Acquisitions’, Proceedings of International Conference on Marketing, 30-31 October, Cluj-Napoca, Romania.
· Vu, D.A., Shi, Y.J., Hanby, T. and Gregory, M. (2008), ‘Strategic Framework for Brand Integration in International Horizontal Mergers and Acquisitions’, CAMOT International Conference Proceedings, Track: Strategic Management and Leadership, 21-23 October, Beijing.
WITH DEGREE:
Advanced Political Theory, HO CHI MINH NATIONAL ACADEMY OF POLITICS, 2016-2017.
PhD in International Operations Management, UNIVERSITY OF CAMBRIDGE, 2005-2008.
Master of Business Administration (MBA) in International Business, WEBSTER UNIVERSITY, 2000-2001.
Bachelor of Art in English, UNIVERSITY OF FOREIGN LANGUAGES AND INTERNATIONAL STUDIES, 1996-1998.
Bachelor of Economics in Accounting, VIETNAM COMMERCIAL UNIVERSITY, 1996-1998.
Bachelor of Economics in Marketing for Industrial Goods, VIETNAM COMMERCIAL UNIVERSITY, 1992-1996.
WITH CERTIFICATE:
Future Planned Strategic Political Leadership for Central Government and Authorities, HO CHI MINH NATIONAL ACADEMY OF POLITICS, 10/2014-2/2015.
Quality Assessment in Higher Education (Certificate for Professional Assessor), MINISTRY OF EDUCATION AND TRAINING OF VIETNAM, 4/2014-5/2014.
Training on Human Resources Management, SINGAPORE PRODUCTIVITY BOARD (PSB), 8/2000.
· Number of Awards and Certificates of Merit at Ministry level (by Vietnam National University, Hanoi) and recognized by employed university institutions.
· Professorship (i.e. Associate Professor in Economics) appointment by the State Council by 2014.
· Scholarship for PhD and scholarship granted by The Association for Overseas Technical Scholarship of Joint Japan and Singapore Governments for Human Resources Management Development in Singapore; Webster University Merit Scholarship and ‘Outstanding Graduate Student Award’ for combining highest GPA and most respected student voted by professors, staff, and students of the University.
· 2013 best book prizes (Silver & Bronze) awarded by the state committee (one textbook & one monograph).
· Best paper award by Emerald Group Publishing Limited for the paper entitled ‘Strategic Framework from Brand Integration in International Horizontal Mergers and Acquisitions’ presenting at CAMOT International Conference, 21-23 October 2008, Beijing
