From 18-19/11/2022, the Vietnam Sales and Marketing Camp – VSMCamp – and Chief Sales and Marketing Officer – CSMOSummit – were successfully held at VinUniversity, attracting nearly 1,500 attendees. VinUniversity is honored to be the official academic partner of this year’s event – bringing to VSMCamp speeches and discussions from the University’s professors and researchers for the first time.
Notably was the presentations on the Digital World by Prof. Werner Kunz, University of Massachusetts Boston and Marketing Academic Chair at VinUniversity College of Business & Management. There were also many speeches on digital transformation and technological application in education, optimizing customers’ digital experience, etc., from VinUniversity’s lecturers and researchers. Furthermore, the event saw the participation of VinUniversity students – who voiced Gen Z’s perspective on sales and marketing in today’s digital age.
With the theme “DigitalX – Digital Experience in Sales and Marketing strategy”, VSMCamp and CSMOSummit 2022 aimed to help experts and business leaders find a way to master the “digital experience”.
Dr. Vu Anh Dzung – Associate Professor in Marketing, Dean of VinUniversity College of Arts and Sciences shared: “Marketing is a creative and ever-changing industry. By collaborating with CSMO to organize a big and reputable events like VSMCamp and CSMOSummit, VinUniversity realizes this spirit and provides students with the opportunity to access and accumulate real-world knowledge from leading experts in the industry. This is also the chance for businesses to learn about new industry knowledge from world-class professors and researchers. VinUniversity professors will add to the discussions with their academic perspective integrated with real-world problems to come up with solutions for the questions posed on this year’s theme.”
Prior to the event, VinUniversity also cooperated with CSMO to successfully organize the ‘Place Marketing and Destination Branding towards Sustainability’ seminar and Student Case Competition for high school students nationwide.
VSMCamp & CSMOSummit is Vietnam’s biggest annual event in sales, marketing, advertising and communication, organized by CSMO Vietnam and Le Bros. The event provides a platform for people in the industry to connect, improve their professional capacity, and get up to date with global trends. After 5 successful seasons and many positive feedback, VSMCamp and CSMOSummit 2022 promise to become this year’s most anticipated events in Vietnam’s sales & marketing industry.
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