Jenny Dung Le, PhD.
College of Business and Management
Faculty of Hospitality Management cum Marketing, Bachelor of Science in Hospitality Management
Biography
Dr (Jenny) Dung Le is an Assistant Professor in the College of Business and Management. Before joining VinUniversity, she has 10 years of research and teaching experiences in Vietnam, Australia (Griffith University – number 1 university in tourism and hospitality management) and the USA (as a visiting scholar at Cornell University, Nolan School of Hotel Administration – number 1 school in hotel management in the USA). Dr Le completed her doctoral program at Griffith University, Australia, in 2020 and has published many papers in the top-ranking tourism and hospitality journals, including International Journal of Hospitality Management, Journal of Sustainable Tourism, Current Issues in Tourism, Tourism Review. Her teaching and research interests include eye-tracking technology, digital marketing, emotions, experience design, crisis management and sustainability. Also, she participated in several consulting projects for industry partners (e.g., Mantra hotel group, Intrepid Travel group, Vietnam Electricity group) and provided practical implications based on customer research.
• Eye-tracking technology
• Digital marketing
• Customer emotions
• Experience design
• Crisis management
• Sustainability
Nguyen, L. T. M., Le, D., Vu, K. T., & Tran, T. K. (2023). The role of capital structure management in maintaining the financial stability of hotel firms during the pandemic—A global investigation. International Journal of Hospitality Management (Q1), 109, 103366.
Wu, L., Liu, P., & Le, D. (2023). The role of public space in constructing experience capital: A longitudinal analysis in the hotel context. Tourism Management, 97, 104735.
Le, D., Becken, S., & Curnock, M. (2022). Gaining public engagement to restore coral reef ecosystems in the face of acute crisis. Global Environmental Change (Q1), 74, 102513. https://doi.org/https://doi.org/10.1016/j.gloenvcha.2022.102513
Ngo, T., Le, D., & Doan, T. (2022). “Are your employees mentally prepared for the pandemic?” Wellbeing-oriented human resource management practices in a developing country. International Journal of Hospitality Management (Q1), 103415.
Le, D., Scott, N., & Wang, Y. (2021). Impact of prior knowledge and psychological distance on tourist imagination of a promoted tourism event. Journal of Hospitality and Tourism Management (Q1), 49, 101-111.
Le, D., Phi, G. T., & Le, T. H. (2021). Integrating chaotic perspective and behavioral learning theory into a global pandemic crisis management framework for hotel service providers. Service Science (Q1), 13(4), 275-293.
Le, D., & Phi, G., (2021). Strategic responses of the hotel sector to COVID-19 pandemic: Towards a pandemic crisis management framework. International Journal of Hospitality Management (Q1), 94, 102808.
Taye, F. A., Folkersen, M. V., Fleming, C. M., Buckwell, A., Mackey, B., Diwakar, K., Le, D., Hasan, S., & Saint Ange, C. (2021). The economic values of global forest ecosystem services: A meta-analysis. Ecological Economics (Q1), 189, 107145.
Le, D., Pratt, M., Wang, Y., Scott, N., & Lohmann, G. (2020). How to win the consumer’s heart? Exploring appraisal determinants of consumer pre-consumption emotions. International Journal of Hospitality Management (Q1), 88, 102542. Doi: https://doi.org/10.1016/j.ijhm.2020.102542.
Le, D., Scott, N., Becken, S., & Connolly, R. (2019). Tourists’ aesthetic assessment of environmental changes, linking conservation planning to sustainable tourism development. Journal of Sustainable Tourism (Q1), 27(10), 1477-1494. doi:10.1080/09669582.2019.1632869.
Le, D., Scott, N., & Lohmann, G. (2019). Applying experiential marketing in selling tourism dreams. Journal of Travel & Tourism Marketing (Q1), 36(2), 220-235. doi:10.1080/10548408.2018.1526158.
Scott, N., Le, D., Becken, S., & Connolly, R. (2019). Measuring perceived beauty of the Great Barrier Reef using eye-tracking technology. Current Issues in Tourism (Q1), Published online first. doi:10.1080/13683500.2019.1626812.
Scott, N., Zhang, R., Le, D., & Moyle, B. (2017). A review of eye-tracking research in tourism. Current Issues in Tourism (Q1), 22(10), 1244-1261. doi:10.1080/13683500.2017.1367367
Skavronskaya, L., Scott, N., Moyle, B., Le, D., Hadinejad, A., Zhang, R., . . . Shakeela, A. (2017). Cognitive psychology and tourism research: state of the art. Tourism Review (Q1), 72(2), 221-237. doi:10.1108/TR-03-2017-0041.
Le, D., & Le, T. P. (2017). A state-of-the-art review of tourist decision-making literature. Journal of External Economics, 96, 67-83.
Bui H., & Le D., (2014). Apprenticeship system in Europe and lessons for Vietnam, Journal of External Economics, 6, 26-39.
Le D., Dao A., Nguyen H. (2014). Solutions for improving the quality of human resources in private sector in Vietnam, Journal of External Economics, 6, 45-67.
Vu N., & Le D., (2013). Model of tourism management and product development at the historical Duong Lam village, Journal of Tourism, 3, 3-8.
Nguyen T., Dao A. & Le D. (2013). Enhancing the role of the private sector towards sustainable development in Australia, Journal of World Economic and Political Issues, 6, 16-27.
(*) Note: Her full list of publications can be found HERE
- PhD (2020), Dept. of Tourism, Hospitality and Sport Management, Griffith University, Australia
- Master in Management of Information technology and Tourism (2011), Paris Dauphine University, France
- Master in Marketing (2010), University of Toulouse 1, France
- Bachelor in International Business (2004), Foreign Trade University
- Smart CEM – Developing an AI-based customer experience management for the hospitality sector, VINIF grant 2023, Vietnam.
- Australia-ASEAN tourism and hospitality Smart recovery project grant (2020), Australia-ASEAN council, Department of Foreign Affairs and Trade, Australia
- Co-investigator, Government-funded research project NESP 5.5 (2019-2020), NESP Tropical Water Quality (TWQ) Hub, National Environmental Science Program (NESP), Australia
- Co-investigator, Government-funded research project NESP 3.2.3 (2017-2018), NESP Tropical Water Quality (TWQ) Hub, National Environmental Science Program (NESP), Australia
- Thesis of Excellence Award (2020), Griffith University, Australia
- Publication Assistance Scholarship (2019), Griffith University, Australia
Griffith University International Postgraduate Research Scholarship (2016 – 2019), Griffith University, Australia - CAUTHE 2018 bursary for PhD students, CAUTHE, Australia
Scholarship of Excellence (2009), Embassy of France in Vietnam
