Industry Conference: “Service Excellence- Elevating business with outstanding services”

In the World Bank report of March 2023, there was an important warning: Vietnam’s labour productivity in the service sector is much lower compared to other countries, including those in the Southeast Asia region. This explains why, despite the relatively high share of the service sector in Vietnam, efficiency remains low. We still have to accept a below-average quality of service when accessing both public and private services.

The quality of service that has not reached the standard is not limited to sectors such as banking, finance, hotels, restaurants, airlines, healthcare, education, and culture, but it relates to almost all economic and social fields, from agriculture to industrial production of goods, public services, and social management.

Service Excellence is an integral part of excellent customer experience, which involves providing customers with a service quality that exceeds their expectations.

In the book “Uplifting Service” by Ron Kaufman, a master of customer service, he said: If you only provide customers with the service quality they expect, that is just normal. Giving them surprises or services they don’t expect is what makes great service.

On the morning of June 20, 2023, VinUniversity College of Business and Management (CBM) and the Sales & Marketing Directors Club (CSMO Vietnam) will organize an international conference on the theme of “Service Excellence – Elevating Businesses with Outstanding Services”, with the participation of world-renowned scholars and leaders from reputable companies:

– Conference Chair:

  • Associate Professor, Dr. Vu Anh Dung, Dean of the College of Arts and Science, cum Acting Dean of the College of Business and Management, VinUniversity.
  • Mr. Le Quoc Vinh, Chairman of Le Group; Chairman of the Creative Entrepreneurs Club.

– Keynote Speakers:

  • Professor Steve Vargo, Professor of Marketing, University of Oklahoma, USA.
  • Mr. Hoang Viet Anh, Deputy CEO of FPT Corporation, Chairman of FPT Digital, Chairman of FPT Telecom.

– Panelists:

  • Professor Pedro Oliveira, Head of Technology, Operations, and Innovation Department, Nova School of Business and Economics, Portugal.
  • Mr. Jack Nguyen, Southeast Asia Regional Manager, Insider.
  • Ms. Tran Nguyen, Deputy CEO of SunWorld Group, Sun Group’s Project Leader of Service from Heart.
  • Mr. Hoang Quoc Khanh, Operations Director of Golden Gate Group.

– Moderator:

  • Professor Rohit Verma, Founding Provost of VinUniversity.

WHO SHOULD ATTEND?

The conference is designed for business and organizational managers, as well as professionals in marketing, sales, human resources, administration, customer service, and system management in all economic sectors:

– Banking, finance, insurance

– Tourism, hotels, restaurants

– Airlines, railways, passenger transport

– Ports, airports

– Education, training

– Healthcare, healthcare services

– Beauty services

– Fashion, Apparel

– Retail

– Agriculture and processing

– Manufacturing, assembly

– Transportation, logistics, warehousing

– And more…

EVENT AGENDA

8h30 – 9h00 CHECK-IN
9h00 – 9h10 WELCOME SPEECH
9h10 – 10h00 KEYNOTE SPEECH

Insights for service excellence

·        Professor Steve Vargo, Professor of Marketing, University of Oklahoma, USA.
10h05 – 10h45 KEYNOTE SPEECH

Outstanding customer service, a hands-on look

·         Mr. Hoang Viet Anh, Deputy CEO of FPT Corporation, Chairman of FPT Digital, Chairman of FPT Telecom.
10h45 – 11h00 COFFEE BREAK
11h00 – 12h00 PANEL DISCUSSION ·         Professor Rohit Verma, Founding Provost of VinUniversity.

·        Professor Pedro Oliveira, Head of Technology, Operations, and Innovation Department, Nova School of Business and Economics, Portugal.

·         Mr. Jack Nguyen, Southeast Asia Regional Manager, Insider.

·       Ms. Tran Nguyen, Deputy CEO of SunWorld Group, Sun Group’s Project Leader of Service from Heart.

·         Mr. Hoang Quoc Khanh, Operations Director of Golden Gate Group.

12h00 CLOSING REMARKS

 

EVENT INFORMATION

Time: 8:30 AM – 12:00 PM, Tuesday, June 20, 2023.

Venue: VinUniversity- Vinhomes Ocean Park – Gia Lam – Hanoi.

Attendance Fee: 700,000 VND per ticket

Free for official members of CSMO.

Early bird offer (until June 10, 2023): 50% discount, only 350,000 VND per ticket.

(Ticket price returns to 700,000 VND from June 11, 2023).

Hotline: 0326 550 448

Register now to secure your ticket at a highly discounted early bird rate.

——————-

– Organizing Unit: CSMO – Sales & Marketing Directors Club Vietnam

– Co-organizer: VinUniversity

– Partners: VACD, MGi, LeBros, Senplus, ColorMedia, Repu Digital, Rich Media, Smart Loyalty, MISA, Mac Event, JoyUni, Alpha Books, Network System

 

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