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Research Tags : Arts and Sciences

Truth Tracking and Knowledge from Virtual Reality

Truth Tracking and Knowledge from Virtual Reality

Abstract Is it possible to gain knowledge about the real world based solely on experiences in virtual reality? According to one influential theory of knowledge, you cannot. Robert Nozick’s truth-tracking theory requires that, in addition to a belief being true, it must also be sensitive to the truth. Yet beliefs formed in virtual reality are […]

From customer value co-creation behaviour to customer perceived value

From customer value co-creation behaviour to customer perceived value

Abstract This study investigates the chain effect of customer value co-creation behaviour on the customerization capability and service capability of service firms and, ultimately, customer perceived value. The study evaluates the moderating roles of the level of technologization and relationship marketing orientation in the relationship between customer value co-creation behaviour and the capabilities of firms. […]