Hotel’s strategic responses to the Covid-19 pandemic and potential research collaboration
Speaker: Dung Le (Jenny), Assistant Professor, College of Business and Management, VinUniversity
The Covid-19 pandemic has long-lasting impacts that require the hotel sector to revise, innovate and transform their businesses. However, the literature related to this area remains vastly under-developed. Based on 219 articles collected from global news media and an integrated crisis management framework, this research note map out “strategic responses” from the hotel sector and suggest implications for hotels to address the evolving pandemic situation. Three modifications were proposed to refine and further develop a pandemic crisis management framework. Future research directions are then further discussed.
