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Research Events : Research Seminars

Research Seminars help to establish a culture of sharing and peer discussion of the research that scholars are engaged in. They help to inform the community of the type of research that is occurring at an institution, foster collaborations, and engagement with the larger scholarly and practitioner communities. The University Research Seminar series will feature topics in engineering and computer science, health, humanities, and business management and are open to all members of the VinUni community.
Designing services and experiences for enhanced customer value: The role of peak pleasure/pain sequence, anticipation, and surprise
September 01, 2021

Designing services and experiences for enhanced customer value: The role of peak pleasure/pain sequence, anticipation, and surprise

Speaker:  Rohit Verma, PhD, Provost, Professor, College of Business and Management (Joint research with Prof. Mike Dixon, Utah State University and Prof. Liana Victorino, University of Victoria) The most salient or “peak” encounter (either pleasure or pain) often defines customers’ perceived value (or utility) of a service or an experience. Past research suggests that the […]

Risk, Uncertainty, and the Uncertainty Mindset
June 09, 2021

Risk, Uncertainty, and the Uncertainty Mindset

Speaker: Vaughn Tan, Ph.D, Assistant Professor at University College London’s School of Management, in the Strategy and Entrepreneurship group. Vaughn received his PhD in Organizational Behaviour from Harvard University Abstract: “Risk” and “uncertainty” are usually conflated—but they are fundamentally different and have different implications for management research and practice. In particular, treating uncertain situations as […]

Privacy Protection for Autonomous Vehicles
May 26, 2021

Privacy Protection for Autonomous Vehicles

Speaker: Kok-Seng Wong, PhD, Associate Professor, College of Engineering and Computer Science Topic:  In the awakening of cutting-edge technology, companies such as Apple, Waymo, and Tesla are racing to launch the industry’s first fully autonomous car. Besides the technical challenges (safeness and infrastructure), privacy and data protection have attracted the autonomous vehicle industry and researchers’ attention. […]

Maximum Entropy Principle and out-of-Equilibrium Thermodynamics
May 12, 2021

Maximum Entropy Principle and out-of-Equilibrium Thermodynamics

Speaker: Thomas Oikonomou, PhD, Faculty, College of Engineering and Computer Science Topic:  There have recently been various proposals of statistical entropic measures in order to create a theoretical thermodynamic foundation for complex out-of-equilibrium systems. Their (in)appropriateness is discussed and analyzed on the ground of the Maximum Entropy Principle. In this presentation, I will demonstrate a […]

AI, I need consoling!
May 05, 2021

AI, I need consoling!

Speaker: Kyunghwa Chung (Jenny), PhD, Assistant Professor of Marketing, College of Business and Management: Title: AI, I need consoling! The importance of AI is increasing in the service industry. Many firms are replacing their call center staff with AI chatbot services. But are consumers really satisfied with AI services? What do consumers really want when they […]

The Motherboard of Myriad Things: Zhuangzi, Xin, and the Internet
April 28, 2021

The Motherboard of Myriad Things: Zhuangzi, Xin, and the Internet

Speaker: Billy Wheeler, PhD, Assistant Professor of Philosophy, Science and Society Title:  From a Daoist point of view what should the appropriate relationship be between man and machine? Although technology has influenced mankind for millennia, the exponential growth of digital technologies in recent years has transformed the way we live beyond recognition. In this talk I […]

Hotel’s strategic responses to the Covid-19 pandemic and potential research collaboration
June 02, 2021

Hotel’s strategic responses to the Covid-19 pandemic and potential research collaboration

Speaker: Dung Le (Jenny), Assistant Professor, College of Business and Management, VinUniversity The Covid-19 pandemic has long-lasting impacts that require the hotel sector to revise, innovate and transform their businesses. However, the literature related to this area remains vastly under-developed. Based on 219 articles collected from global news media and an integrated crisis management framework, […]

I’m Doing as Well as I Can: Modeling People as Rational Finite Automata
April 06, 2021

I’m Doing as Well as I Can: Modeling People as Rational Finite Automata

Professor Joseph Halpern, Professor of Mathematics and Computer Science at Cornell University. (Full Bio: https://math.cornell.edu/joseph-halpern) Abstract: Several Nobel Prizes have been awarded for work showing  that humans do not behave as maximum utility maximizers, as standard economic theory predicts.  Yet they are “predictably irrational”:  their deviations from rational behavior are quite systematic.  Our goal is to […]

Novel light-emitting diodes (LEDs) for efficient lighting sources and advanced displays
March 31, 2021

Novel light-emitting diodes (LEDs) for efficient lighting sources and advanced displays

Speaker: Le Van Quynh, PhD, Assistant Professor, College of Engineering and Computer Science In this talk, I will introduce the prospects of nanotechnologies to address global energy challenges. In the second part, I will focus on the directions of my research group. We use advances in nanotechnology to develop a new generation of LEDs with […]

Vietnam’s 1954-1955 Great Migration
March 10, 2021

Vietnam’s 1954-1955 Great Migration

Speaker: Jason Picard, PhD, Founding Assistant Professor of Vietnamese History and Culture The significance of this event should not be underestimated – about 8% of the northern population fled South, setting the stage for war. Yet the migration remains little understood and, when discussed, clouded by the politics of the Vietnam War/Cold War. I will plan […]