Nayak Abhishek Shashikant, PhD
Visiting Faculty Marketing & Business Analytics major, Bachelor of Business Administration, College of Business and Management
Biography
Experienced International Faculty and an educational entrepreneur with a demonstrated history of working in the education management industry. Over 2000+ hours of university level teaching experience in 7 countries and 11 institutions Skilled in Digital Marketing, Online Brand Monitoring, Social Media Marketing, Business Intelligence, Data Analytics and User Generated Content analysis. Strong education professional with a Doctor of Philosophy (Ph.D.) focused on Digital Marketing & Analytics from IE Business School, Spain.
Founder & Managing partner of a Digital growth accelerator based out of Amsterdam wherein we work with MSMEs and startups to create and implement their digital growth strategy. We also give students the opportunity to work on these projects to enhance their learning and employment opportunities.
• Customer experience
• Service recovery
• Event sustainability
• Fulbright Scholar Program
• Customer experience
• Hospitality marketing
• Meeting
• Event management
- IE Business School – PhD in Business Studies (Marketing)
- IE Business School – Master in Research Methodology in Management Science
- Indian Institute of Foreign Trade – Master of Business Administration (International Studies)
- Nirma Institute of Technology – Bachelor of Technology (Electronics & Communication)
- Awarded full Scholarship at IE Business School for PhD in Marketing in 2012.
- Awarded Scholarship for a research project related to “Social media effectiveness in Healthcare” at Hanken School of Economics, Helsinki in 2011.
- Scored 740/800 in GMAT (top 3% of all time GMAT takers)
- Scored 114/120 in TOEFL (top 2% of all time TOEFL takers)
- Among the selected 180 students (top 99.99 percentile) for MBA after a 3-level selection process including written exam, group discussion & interview undertaken by approximately 45,000 students.