Case Competition for Student

The Student Case Competition aims to provide highschoolers in Vietnam with the opportunity to showcase their ability to apply general knowledge through the writing of business case concerning place marketing and destination branding.

The Student Case Competition is organized by VinUniversity College of Business and Management and HKU Asia Case Research Centre.

Eligibility

• The competition is open to students in all high schools in Vietnam, including international high school. Students can participate individually, or as a group of up to 4.
• Participants must designate an advisor who is the participants’ high school teacher and can help with their participation in terms of logistics, communication with VinUni, etc. (Case studies must be developed by the participants themselves. The role of advisors is limited to those not related to case study development.).
• The Organizer reserves the sole and absolute discretion to exclude or disqualify any Participant/s and/ or entry from the competition.

Submission Requirements

• Your case study entry should be on a topic related to city or destination branding such as, but not limited to:
  • Destination Branding (Education, Financial Hub, Smart City, Tourism hotspot…)
  • Company Investment & Destination Branding
  • Culture & Destination Branding
  • Digital Experience & Destination Branding
• Case studies must be submitted in two versions: 1) slides (MS PowerPoint is recommended) and 2) a short video (maximum 5 minutes).
• Participants should also submit the registration form which can be downloaded here.
• All submissions (the registration form, slides, and a video) must be in English both verbally and in writing.
• All case study entries must be submitted via submission form. If you need any support please contact the Organizer (cbmconference@vinuni.edu.vn).
• The deadline is 29th October 2022.
• VBI (VinUni Business Insider) will provide a workshop for participants to give guidance for case studies. For further information please contact VBI: vinunibusinessinsider@gmail.com.

Prizes

• 1st Prize: $1,000
• 2nd Prize: $500
• 3rd Prize: $300
• All top 10 finalists will also receive a certificate of participation and invitation to Fast Track Application to VinUni College of Business & Management